Table of Contents
The purpose of DDO
DDO is intended to help consumers obtain appropriate financial products by requiring product issuers and advisers to have a consumer-centric approach to designing and distributing products. Three ways the obligations help consumers:
- Product issuers, such as Challenger, need to design financial products that are consistent with the likely objectives, financial situation and needs of the customers for whom they are intended;
- Product issuers and distributors need to take ‘reasonable steps’ that are likely to result in financial products reaching customers in the target market described in the TMD;
- Product issuers need to monitor customer outcomes and review their financial products to ensure that customers are receiving financial products that are likely to be consistent with their likely objectives, financial situation, and needs.
To meet these obligations, product issuers such as Challenger need to make a Target Market Determination (TMD) for each of their financial retail products that are currently available for investment.
The Target Market Determination (TMD)
The TMD is a document issued by product issuers which:
- describes the class, or type, of customers who the product is likely to be appropriate for;
- specifies conditions and restrictions on how products can be distributed to customers;
- specifies events or circumstances that will require the product issuer to review the TMD for their products; and
- outlines the information that third-party distributors must provide to the product issuer (for products that require a TMD).
The TMDs can be found here, along with the relevant Product Disclosure Statement for each of Challenger’s retail products that are available to new investors.
Our obligations
There are different sets of obligations for product issuers and product distributors. However, they are all intended to ensure both take a consumer-centric approach - placing consumer outcomes front and centre of the product design, product distribution, and the monitoring and review stages of the product life cycle.
For more detailed information on adviser obligations, please log in to AdviserOnline.
Replacing documentation from Challenger
Challenger’s documentation is being updated to reflect DDO. From 5 October 2021, all of the old documents you have from Challenger should be destroyed or replaced. You should also update any links you have to digital versions of our documents. This includes (but is not limited to) product application forms, PDSs, and case studies.