Brand partnerships
Our brand partnerships with the Professional Golfers Association (PGA) of Australia and the Melbourne International Flower and Garden Show provide us with the invaluable opportunity to connect directly with our customers on their shared passions.
Challenger PGA Tour of
Australasia
We're delighted to partner with the PGA of Australia, Women’s PGA and Golf Australia to promote the wonderful sport of golf to fans, customers and the wider community.
Melbourne International Flower
and Garden Show
We're thrilled to partner with the Melbourne International Flower and Garden Show, the southern hemisphere's largest horticultural event.
Challenger PGA Tour of Australasia
We're delighted to partner with the Professional Golfers Association (PGA) of Australia, Women’s PGA and Golf Australia to promote the wonderful sport of golf to fans, customers and the wider community.
The Challenger PGA Tour of Australasia is the breeding ground for Australia’s golf champions and home tour of many of our current superstars.
Our three-year partnership forms part of a wide-ranging Australian Golf collaboration. The partnership will play an important role in promoting golf across Australia’s local communities, cities and internationally while continuing to elevate professional golf across the wider region.
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Melbourne International Flower and Garden show
The Melbourne International Garden and Flower show is the largest flower show in the southern hemisphere and welcomes over 100,000 visitors a year. In 2024, we were presenting partner of the Challenger Achievable Garden Competition, offering students and educational institutions a unique opportunity to showcase their design skills and horticultural knowledge.
Acclaimed landscape designer and television personality Charlie Albone designed the feature garden display within the Achievable Gardens.
“My inspiration and concept for designing Challenger’s Achievable Gardens is the journey of life of their customers. I wanted to instil a sense of confidence, stability and longevity to associate with the Challenger brand when people enter the garden. We ask visitors to walk through the garden, draw innovation from innovative plant use and upcycled materials, and finish in the relaxed garden space.“
Charlie Albone.
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