Our vision and strategy
About us
Challenger was founded in 1985 and is Australia’s largest annuity provider1 and one of the largest active fund managers2
In June 2021, we announced a refreshed corporate strategy that builds on the foundations of the core strategic pillars that have been in place for many years.The refreshed corporate strategy will make Challenger stronger and more relevant for the future as we seek to further expand our offering for retirees.
Providing customers with financial security for a better retirement remains Challenger’s purpose, which will be served by providing both guaranteed income products such as lifetime annuities and bank term deposits, as well as non-guaranteed funds management products that help people save for retirement.
Challenger has introduced explicit vision statements for each key stakeholder group: customers; shareholders; employees and the community to help clarify Challenger’s objectives and long-term ambitions.
